In addition to sales and service, trade fairs are the most important touchpoint in our clients’ B2B communication. In a limited space, the brand can be experienced in its many facets simultaneously: Is the company recognizable from a distance? Are the new products easy to see? How charming is the sales force in its dealings with visitors? What quality of stay is offered to me as a visitor? Are there topics that interest me? Which impressions remain in memory over time? Do I understand how the brand differentiates itself from its competitors? What made me curious in advance and how is the post-event follow-up handled? If this “total work of art” is ideally composed, then a significantly higher number of valuable leads will be generated, than if the standard solutions that are characteristic of many exhibition halls are used.

A strong central idea should characterize the whole presentation

To ensure maximum effect of the trade fair presentation, it is important that all elements follow a conceptual thread. The starting point can be the customer benefit of new or improved products and services, or the company’s contribution to important industry issues. The decisive factor, especially for technology companies, is to consistently take the customer perspective and advertise a relevant customer benefit, not the technology itself.

The design of this central idea and its transfer to the various media ranging from invitation to website, and from campaign to exhibition stand, represents a challenge due to the heterogeneity of the channels.

Our services in project planning

  • Evaluation and selection of suitable international trade fairs
  • Budgeting, budget monitoring, invoice supervision of all partners, payment service
  • Design and implementation of detailed plans close to production
  • Selection of partners in the field of trade fair construction and beyond, tendering of the various trades involved
  • Test set-ups, sampling
  • Coordination of stand design and construction with neighboring stands
  • Planning and project management for trade fair construction and all other trades, as well as on-site supervision
  • Technical direction at the fair
  • Hotel planning